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El diario AdWeek ha nombrado a la ingeniosa colección de comerciales 'Get a Mac', de la compañía Apple, como la 'campaña publicitaria de la década'.
"Esta serie de más de 60 anuncios trajo un poco de humanidad a los anuncios de tecnología. La comunicación transparente y con toques de comedia lograron conectar con la gente", publicó AdWeek con respecto a los comerciales en los que aparecía el actor Justin Long.
"La genialidad recae en el casting. Justin Long, que representa a la Mac, es un tipo casual, luce cómodo en los anuncios. El hombre PC, personificado por John Hodgman, es una versión regordeta de Bill Gates, un 'geek' con muchos problemas. Apple logró hacer una buena comparación, que su Mac luciera 'cool' y aniquilara a la competencia".
Haz 'click' en la imagen para ver los clips de la campaña 'Get a Mac':
¿A ti qué te parecen estos anuncios? ¿Crees que sean lo mejor de la década?
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